Today we are living in the era of mobile technology and are drifting in the direction of an index of mobile-first.
Do you know why so?
Well! Many clients are habituated to tablets and smartphone. In fact, it’s not going to change very soon.
Under this atmosphere, the approachable design has not remained a revolution anymore. As a substitute, this has turned out to be a normal constituent of any SEO strategy, irrespective of business.
Don’t Be Impassive to Receptive Web Design
There is an incredible increase in the growth of the web in last twelve months. Amongst the numerous alterations, the predictable occurred. The browsing of the web through the mobile surpassed the desktop and become the first preference of the internet users.
As per an article’s observations published in 2016, the people using the smart phones are twice in number than the people using the desktop computers.
The marketers and designers are also not surprised by such observations. However, the sluggish reaction of the online industry, as well as business to the innovative web’s state, is a slight inexplicable.
Regardless of the forewarnings from the published data and industry, several businesses have not retorted perfectly to a noticeable and straightforward demand i.e. receptive web design.
There is one research which states that the number of people who were not able to acclimatize to the receptive environment’s demand is around 60 %. Such situation is alarming for the businesses.
Google is created for those individuals who do web searching. In fact, Google also customizes itself as per the need of the people who use the mobile phones for web browsing. That is why it generally gives approval those websites which encounter the requirements of users of Google.
Briefly, Google will be going to allow those websites which are augmented for persons expending smart phone and mobile devices. Such websites are normally those which have integrated a receptive design for mobile.
The below are the five good reasons that you should adopt or upgrade to the responsive design for mobile to get the SEO rewards:
- Better Usability of Website
The navigation of your website must be easy so that the users stick around it easily.
Google identifies the central indicator of a website’s worth for any specified interrogation through the ‘time on page’. Receptive design of web allows your website to get easily navigate and read by the visitors. It will yield an outcome of longer time on the website and also a better experience of the user.
The scores of good usability result in increased conversions and repeat visitors. We have also told you that Google is involved in the trade of satiating user questions.
The receptive web design for mobile is important to an optimistic experience of the user as well as Google provide an incentive to those sites which encounter viewers with such a familiarity.
The website usability and the client experience cannot be over-stressed. Digital advertising organizations and businesses should stay attentive during the customer experience and conversion.
Traffic, affirmative reviews, and a growth in trademarked searches that affect the website ranking also count as the outcome of customer experience. Below all such factors, the website design also plays an important role.
Client experiences and client journey are essential to the success of online businesses and receptive design for mobile is the basis over which entire experience happens.
It is vital that upsurge in the usability of the website with the help of the receptive design not only satiates customers, however, is usually compensated by the Google with improved rankings of the search engine.
- Rapid Speed of Page
One of the known and established ranking factors is the time taken for loading page.
Each website must be augmented to load fast for having good ranking in the results of the search engine.
Google has a message from past many years that quick-loading websites are preferred in results of the search. That is the main reason that Google endorses the usage of receptive web design.
The mobile responsive websites will normally load quicker (particularly on smart devices and mobiles). It all results in an additional optimistic experience of the user along with the possible improvement in ranking.
- Reduced Bounce Rate
The rate of bounce is connected to period on the website. It means that how much fast do your viewers leave or back-track the website. An attention is also paid by the Google towards the behavior of the user during the websites exit and entry points.
Google may consider the short time of dwell as an indication that searched the content of your website wasn’t appropriate to the user’s requirements.
The result will lead to the adverse alteration the ranking of the results of Google search engine for such interrogation.
However, the content alone is not the single thing which a user wants. Actually, it might be debated that in numerous cases, the design of the website overshadows the content. It is vital to have good content, however, if your site’s designs not easy to understand, then your viewer’s users might leave the website soon.
The responsive design for mobile not only allows you to create appropriate content for the usage but also show it in a manner that is receptive to the mobile gadgets. It delivers a crisp, clean, and undiverts atmosphere for customers during the website browsing.
- Less percentage of Duplicate Content
The algorithms of Google are quite brainy but it still needs your directions for making the best use.
People who consider moving to the distinct site for mobile faces a hard time in handling the problems of duplicate content. If you want to use a distinct mobile website then your customer has to use the different URL.
The main issue behind it is that the mobile site content and desktop site content are same but they have different URLs.
The problem of the duplicate content can extremely damage the website rankings.
The consequence of it leads to the lower rankings in results of searching. (The maximum number of distinct mobile websites doesn’t have good rank in the search engines due to their recognition of the desktop equivalents).
The receptive website for mobile can solve the problems of duplicate content. You just need to write the single URL irrespective of any device which is used for content viewing.
- Increased Social Sharing
Receptive web design is constructed for an easy social sharing by the most leading demographic online i.e. users of mobile.
Even though the shading on the social media helps the SEO but it does not have any direct influence over your website rankings. However, it will benefit you in increasing your target audience.
More viewers mean more user visit and traffic. It also shows that there is a demand for your product and it all makes you noticed by the Google.
Any website which is not adjusted as per the Smartphone and mobile users find it very difficult to convince their customers to navigate the poorly and stubborn designed website possessing the pure social sharing controls of the desktop user.
Discerning Forward: Pre-Forecasting After keeping in mind the Mobile Users
If you again make some strategy regarding the responsive design of the web for the mobile then it will surely lead to the more considerate and crisp design.
It benefits the business to get aware of the strategy of SEO and before the site construction, draft the purpose and vision of the site.
Pre-preparation also allows you to grow the terms for your site, business, or service. That terminology will turn out to be significant in future when you perform the research of keyword and strategy for mobile content.
It all provides you support in the SEO work by offering a much stronger plan.